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Your Sales and Marketing Pros Are At Odds – Here’s How to Get Them Aligned

In this article, Chief Outsider Paul Sparrow and Strategic Sales Solutions’ own Shannon Muniz tackle the gray area that often exists between Sales and Marketing. One of the biggest struggles is a cross over of leads between the two departments, which can cost companies a lot of money. There is not a fast and furious fix for every company, rather distinct ways for small, medium, and large businesses to handle this common issue. Read the full article for clear cures.