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Leadership Tips

Winning the competition

Why You Need a Value Prop That Sets You Apart

As I enter several small and mid-sized companies each year, it’s not uncommon that I find the owner has done an exceptional job of acting upon a good idea to create a viable business. The reason I get referred to help is because many of them hit a growth ceiling that requires that “good idea” to be surrounded by sales and marketing infrastructure so it can really take off.