In this article, Chief Outsider Paul Sparrow and Strategic Sales Solutions’ own Shannon Muniz tackle the gray area that often exists between Sales and Marketing. One of the biggest struggles is a cross over of leads between the two departments, which can cost companies a lot of money. There is not a fast and furious fix for every company, rather distinct ways for small, medium, and large businesses to handle this common issue. Read the full article for clear cures.
