Scaling a company successfully isn’t just about growth—it’s about predictable, sustainable growth. And that journey begins with alignment across your entire organization starting with the leadership team.
Getting everyone aligned and moving toward the same goal requires a balance of:
- Strong Leadership
- Effective Planning
- Optimized Processes and Systems
- Clear Communication
- …and a Culture of Accountability
Accelerating Sales Momentum
As a Fractional Sales Leader I am often brought in as a catalyst for companies seeking to scale their sales. My first step? A comprehensive assessment of their scaling readiness across key business areas.
This high-level evaluation involves sales, marketing, operations, finance, and company strategy.
In addition to these key areas, I perform an exploration of how well-defined and aligned the company’s goals and metrics are.
Equally important is how visible key performance indicators (KPIs) are across departments and the strength of the organization’s culture around accountability.
My goal in conducting a broad organizational review is to confirm that the company is truly prepared to accelerate its growth faster than it traditionally has in the past. While the leadership team almost always assumes they are ready, I’ve found this doesn’t consistently prove to be the reality.
That said, my sales system development approach, as outlined in the article, “How a Sales System Supports Scalability”, has demonstrated its ability to drive results on its own.
However, to fully accelerate sales scaling momentum, it’s essential to assess organizational readiness beyond just the sales department so existing roadblocks can be identified and proactively addressed.
Take Our Growth Alignment Survey to Assess Your Scaling Readiness
With the help of an expert team of Fractional Sales Leaders, we developed a practical Growth Alignment Survey tool for owners and top executives to use with their teams to capture valuable insights.
Our senior leadership experience enables us to understand organizational dependencies that are critical to ensure sales growth is sustainable and scalable.
Our custom Survey is a dynamic tool designed for release to individuals on your leadership team.
By taking the survey, each member applies their perspective on organizational readiness in a variety of pivotal areas that are essential for supporting growth.
Collectively, the survey insights shed light on key areas your team needs to collaborate on to effectively align and pave the way for scalable growth.
It’s crucial for a leadership team to be aligned because it directly impacts the success and cohesion of the entire organization. Here are several key reasons investing time in alignment is important:
- Unified direction and purpose
- Efficient decision-making
- Streamlines approach to prioritization
- Consistency in communication
- Improved cross-departmental collaboration
- Enhanced ability to manage change
- Boosted organizational performance
The most successful companies are always looking to identify obstacles and gaps because continuous improvement is key to sustaining long-term success.
Once you are confident your organization is aligned at the top through our Growth Alignment Survey offered above, I encourage you to dig deeper.
Click the red banner below to dig into the sales trenches of your company by also taking my Sales Agility Assessment. You’ll be guided through a short exercise that swiftly measures how your sales strategy, structure and processes match-up to best practice standards.
Upon completing the Sales assessment, a customized report will be auto released that provides actionable tips on how to optimize your sales environment based on your unique responses.
If you’d like to discuss the improvement you’re looking for in your business, let’s connect for a conversation! You may contact me at: 321.229.8910 or [email protected].
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I am part of a national group of Fractional Sales Leaders who collaborate to share insights like the examples shown in this article. We formed because of our shared passion to help business leaders exponentially grow their revenue.