Successful sales teams understand that the customer journey is not the same for every customer. Each buyer has their unique needs and preferences. Your company can grow rapidly if you can effectively map out the choices your buyers make and how your sales team performs at each stage of their decision-making process.
You need to understand why your customer picks you over a competitor to truly stand out amongst the crowd.
As I enter several small and mid-sized companies each year, it’s not uncommon that I find the owner has done an exceptional job of acting upon a good idea to create a viable business. The reason I get referred to help is because many of them hit a growth ceiling that requires that “good idea” to be surrounded by sales and marketing infrastructure so it can really take off.
To achieve maximum growth, a company needs to have a sales process that is optimized for success and someone who knows how to leverage the added sales power.
Your sales coverage strategy likely needs to evolve if you want to see sustainable, scalable revenue growth. If your organization continually sees roller coaster sales patterns, only to find your revenue hitting the same ceiling, it’s time to revisit your sales coverage design. It can… Read More »How to Expand Your Sales Coverage to Fuel Growth
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When it comes to building an effective team, taking the time to develop a sales hiring plan can seem counterproductive. Yet, the rewards are far greater than quickly bringing aboard someone who “appears” to be a good fit. With thoughtful and strategic planning, you can… Read More »Unlock the Rewards of an Intentional Sales Hiring Plan
As a top executive, you know that sales are critical to your company’s success. If you are the person leading your sales team then you know how much time and energy it takes, not to mention that you still have other critical aspects of the… Read More »When Should You Hire a Fractional Sales Leader?
